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Beginning June 1, the company will offer advertisers the opportunity to provide a direct message to viewers of CARE Media’s digital out-of-home programming through a text-in message code. When interested viewers text in the code, they will receive a 164-character text message instructing them how to access detailed information on the product or service of their choice through the advertiser’s Web site.

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Here we see Arbitron Inc. (NYSE: ARB) announce that it will conduct a national survey to measure the effectiveness of Care Media’s digital educational programs in these three networks…

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FOR MORE INFORMATION AND MEDIA INQUIRED CONTACT:
Trina Kaye – The Trina Kaye Organization
310-915-0970 / TrinaKaye@tkopr.com

TAMPA, FL – - A supermajority (82%) of adult visitors to pediatrician offices notice KidCARE TV, this according to independent media and marketing research firm, Arbitron Inc. (April, 2009). CARE Media’s KidCARE TV Network reaches 2.4 million patients a month, and viewers think positively about the specialized programming.

Over 550,000 people visit KidCARE TV offices weekly. A majority of viewers are adult visitors who come to the office with a patient, 17% are patients themselves. With an average wait time of 17 minutes, the Arbitron study also found that:¬¬

- A majority (91%) think KidCARE TV is a good thing for doctor’s offices to offer patients while in the waiting area
- 90% think KidCARE TV helps to pass the time spent waiting
- 87% think KidCARE TV is a credible source of information that they find useful
- 67% think that KidCARE TV enhances the patient-doctor relationship

In addition, 82% of viewers plan on watching KidCARE TV the next time they visit this or any other medical office.

Benefits of KidCARE TV to a physician’s practice

KidCARE TV educates parents at a time when they are more receptive to, and compliant with, their doctor’s recommendations. The programming provides valuable information that enhances the doctor-patient relationship. KCTV also enhances the front office image while providing detailed educational programming.

Benefits to the patient

KidCARE TV educates viewers in an engaging and entertaining format. The programming encourages patients to ask questions about their healthcare. After viewing the content, patients better understand the standards of care, resulting in more effective communication between doctors and patients.

About KidCARE Television Network
KidCARE TV is a place-based provider of digital video education for pediatric waiting rooms. KidCARE TV digitally delivers content to heighten a mother’s awareness of pediatric wellness issues and improve collaboration between parents and pediatricians. Each KidCARE TV segment is developed and produced in conformance with AAP resources. Segments are broadcast on state-of-the-art equipment with full audio/video and on-screen subtitles are provided in either English or Spanish.

About CARE Media Holdings Corp
CARE Media Holdings Corp (CARE Media), through its brands PetCARE TVTM, KidCARE TVR, and Women’s HealthCARE TVTM, delivers advertiser-supported health care educational programming to millions of consumers through veterinarian, pediatrician, and OB/GYN offices throughout North America. The attentive audience networks, PetCARE TV, KidCARE TV, and Women’s HealthCARE TV, broadcast short informational video segments interspersed with relevant advertising at point-of-care, educating viewers on pertinent healthcare issues and encouraging viewer/physician discussion during the examination. CARE Media bridges the gap of wait time before medical appointments, using new high-definition digital media to air CARE Media produced content. PetCARE TV offers direct-to-consumer television programming to nearly 4,000 subscribing veterinary hospitals and clinics. KidCARE TV, launched in October 2007, operates in over 2,500 pediatric offices. Women’s HealthCARE TV, targeting women of all ages, has reached a subscriber level of over 1,000.

For more information visit www.CAREMediaTV.com

For more information or to schedule an interview, contact:
Trina Kaye – The Trina Kaye Organization
Phone: 310-915-0970
Email: Trinakaye@tkopr.com

CARE Media is featured on pages 20 and 21.

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Flat-screen TVs that deliver child-care advice—and ads—are popping up in pediatricians’ offices. Tampa’s KidCare TV uses a broadband connection to transmit two-to-five-minute segments—on proper feeding techniques and sleep positions for infants, for instance. Interspersed among the segments: 30-second spots for Capri Sun juice, Gerber Life Insurance, and other brands. KidCare TV, which was officially launched in late November, has installed LCD screens in about 1,000 U.S. doctors’ offices.

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